Working closely with
Rue la la,
the SGA design team transformed an existing row of century-old mill buildings into a contemporary and active office space.
As a young and growing e-commerce company, Rue La La has a distinct buzz. Its convergence of high-value retail and modern technology provides consumers designer goods for less.
Innovative multimedia web displays at the monumental staircase allows employees to keep pace with the ever-changing worlds of fashion, technology, media, and e-commerce.
The design utilizes contemporary building materials within the “brick and beam” open floor plan to make the space pop with retail-chic sensibility.
Client
RUE LA LA
Location
Boston, MA + New York, NY
Area
90,000 SF
