2009 IIDA NE AWARD – BEST PROJECT (>80,000 SF)
SGA used the
product principles of style, originality, and wit to inspire and create the cornerstones of PUMA’s new home.
From the entry to the lobby and throughout the building, clients, visitors, and employees now experience a distinct PUMA sensibility—an environment that expresses a sporty lifestyle to live, work, and play PUMA.
SGA believes a brand should be fully integrated with the architecture of your space.
By asking the right questions, we were able to gain a unique insight that allowed our creative concepts to become a true reflection of Puma’s, culture, brand + space utilization needs.