NEW “BRICK + BEAM” HEADQUARTERS IN BOSTON’S INNOVATION DISTRICT WAS A TRUE COLLABORATION BETWEEN ENVIRONMENTAL GRAPHIC DESIGN AND INTERIOR ARCHITECTURE.
A rapidly growing technology company LogMeIn designs products for remote computer access.
The office workflow and key wayfinding pieces embrace LogMeIn’s culture and core concept of connectivity.
Nearby pantries become the hub of activity for each floor. Supergraphic photos of traditional foods related to each host city layer in additional wayfinding cues and fun.
Each floor features a shared amenity/city-themed room, outfitted with intricate details and supergraphics that transport employees around the globe.
To encourage team members’ collaboration and movement throughout the building, all vertical circulation points introduce layered signage and supergraphics that recall LogMeIn’s
world-wide offices. Starting in the lower levels, you begin in the A Street Café, move up through Dublin and onto Sydney, London, and Budapest, before landing on the sixth floor Boston Roof Deck.
Alternative workspaces include: Dublin’s pub with high tables with barstools, along Sydney’s Bondi Beach in lounge chairs, the London Library by oversized reading lamps, in an authentic Budapest café, and on the exterior roof deck with 360 degree views of Boston.