2016 Boston Properties university innovation in design awards
, A TECHNOLOGICAL PIONEER AND INDUSTRY LEADER IN DATA STORAGE – ENLISTED SGA TO CREATE THEIR NEW US HEADQUARTERS.
The office concept and design reflect Infinidat’s high-powered, high-performance product, with technology-driven features and trademark space efficiency.
The company’s reception desk is designed to emulate Infinidat’s product, the Infinibox, and the featured “patent wall” displays the company’s multitude of patents in a matrix of cubes.
Finishes for the office evoke the idea of a data stream, immersing guests, clients, and employees in a cutting-edge environment. Custom films throughout the office translate the “physicality”of the product to the guest, communicating the sleekness and practicality of the design.
To increase exterior brand visibility to the public, a “gallery space” with over-sized sculptural letters can be seen from a major interstate highway nearby. The design team’s early efforts on this feature directly assisted in the closing of the lease for the new office space.
A QR code embedded in the patent wall delivers a unique message of streamlined, innovative technology to visitors.