Drinkworks, a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, is the beverage innovation company offering a first-of-its-kind Home Bar to prepare alcoholic beverages at the touch of a button. The pioneering tasked SGA with developing a unique and creative space that supported their vision for a customer focused, innovative and authentic company culture.
The interior design embodies the company culture through programmed spaces such as the barcade, featuring indoor/outdoor space for all hands meetings, gaming, a full bar, and casual seating for lunchtime; as well as a library used as a quiet zone and space for their book collection. Not only are the space types unique for a corporate office, but the environmental graphics were thoughtfully developed with the brand in mind, centered on one of the core principles – “the host is the hero”. All branded elements feel relaxed, personal and are uniquely “Drinkworks”, such is the proprietary nature of their company. Highlighted cleverly throughout the space are home bar related items that create conversational installations such as the shot glass feature at the entry of the barcade, and the dartboard wall created from hundreds of coasters.
Location Bedford, MA
Area 41,000 square feet